Active search
Google Search Ads
Reach people searching Google for services like yours.
A good fit when customers already search for what you offer.
Paid advertising · Google · Meta · Microsoft
Put a clear offer in front of the right people—and keep control of the spend.
Paid advertising shaped around your business goals. We plan and manage campaigns on the channels that fit your customers and budget.
You own your ad accounts. You approve the budget.
Four paid channels
Advertise where your customers search and spend time.
Choose one channel or combine a few around your goals. You do not need to advertise everywhere.
Explore Google Search Ads
Eligible local services
Google Local Services Ads
Help eligible local businesses receive calls and messages from nearby customers.
Availability depends on your service and location, and Google's approval requirements.
Build interest
Facebook & Instagram Ads
Introduce your business, explain your offer, and stay in front of potential customers on Facebook and Instagram.
A good fit when showing what you offer can build interest and familiarity.
Additional search reach
Microsoft Advertising
Reach people searching on Bing and Microsoft search partner sites.
Another search option to consider alongside your audience, demand, and budget.
New or existing campaigns
Launch your first ads. Or improve the ones you have.
Whether you are starting fresh or looking for a better approach, the work begins with what you want to change.
You are advertising for the first time
Get help choosing where to advertise and building a campaign around your goals and budget.
Your ads are not bringing the right inquiries
Find opportunities to improve the targeting, message, and experience after someone clicks.
You want to change providers
Keep the accounts and campaign history your business controls while getting a fresh plan for what to improve.
You cannot tell what the ads are achieving
Compare ad responses with qualified leads and sales where matching follow-up records are available.
Your business stays in control
Your accounts. Your budget. Clear decisions.
Get hands-on advertising management while keeping ownership of your accounts and a clear view of the work.
You own your accounts
Your business keeps its ad accounts, campaign data, and primary access.
You approve the budget
You approve the advertising budget and material budget changes before they are applied.
You know the plan
See what we recommend, who the ads will reach, and why it fits your goals.
You can follow the results
Understand what the ads are doing and what we recommend improving next.
How management works
From campaign plan to ongoing improvement.
We handle the campaign work and keep you involved in the decisions that matter.
Plan around your goals
Choose the message, audience, channels, and budget that fit what you want to achieve.
Prepare the campaign
Set up new ads or improve existing ones, with tracking and a clear way for customers to respond.
Launch and manage
Run the agreed campaigns, monitor spending, and refine the ads and targeting over time.
Review and improve
Use campaign reports and available follow-up records to decide what to keep, change, or test next.
See more than clicks
See how ad responses connect to business results.
Compare campaign activity with qualified leads, bookings, and sales where matching records are available. Use that insight to guide what you improve next.
01 · Ad responses
What the ad platform reports
02 · Business results
What your follow-up records show
03 · Campaign improvements
What to keep, change, or test next
What we can manage
Advertising support shaped around your business.
From setup to ongoing management, choose the support you need. We agree on the work and channel mix before starting.
- Campaign strategy shaped around your goals, customers, and budget
- New account setup or a transition from your current provider
- Campaign setup, targeting, ad copy, and creative direction
- Review of the pages and forms people reach from your ads
- Ongoing campaign adjustments and spending reviews
- Reporting that compares ad responses with business results where matching records are available
Frequently asked questions
Your advertising questions, answered.
Explore the FAQ hubCan WaveHello manage the advertising accounts I already have?
Yes. WaveHello can help with existing campaigns or build new ones around your offer, audience, and budget. Your business keeps ownership of its advertising accounts, with agreed access for management.
Management can cover Google Search, eligible Google Local Services Ads, Facebook and Instagram, or Microsoft Advertising. You do not need every channel. We select the work around your goals, and keep advertising spend separate from management fees.
Read this answer in the FAQ hubMy ads get clicks but not inquiries. Is the problem the ads or the website?
Either can be part of the problem, and the first step is to follow the customer's path. Check the searches or audiences bringing visitors, whether the landing page matches the ad, and whether calls or form submissions work and reach your team.
Also check what the campaign counts as a conversion. A click on a button is not necessarily a completed inquiry. Separate traffic quality, website usability, measurement, and follow-up before choosing what to change.
Read this answer in the FAQ hubWhy are cheaper leads not turning into more customers?
A lower lead cost can still be poor value if fewer inquiries match your service, location, or buying needs. Compare the cost of a qualified inquiry and a customer—not only the cost of a submitted form.
Use the same definitions and reporting period when comparing campaigns. Ask your team why inquiries are not progressing: unsuitable requests, missed follow-up, price, timing, or something else. That distinction matters before increasing spend.
Read this answer in the FAQ hubWhy does my ad report show conversions I cannot match to bookings or sales?
A conversion is the action the account has been configured to count. It might be a call, submission, or another event—not a completed sale. Reporting dates and attribution rules can also differ from the records in your CRM.
First identify the counted action. Then compare the corresponding inquiry and business record using compatible dates. Keep inquiries, qualified leads, booked work, and paid revenue distinct so the report tells you what actually happened.
Read this answer in the FAQ hubStart with the campaign goal
Tell us what you want your advertising to do.
Tell us what you want to achieve and what you have tried so far. We will help you choose a place to start.