Microsoft Search Ads for small businesses

More ways to be found. More focus on what works.

Reach people looking for what you offer on Bing and Microsoft’s search partners. We manage your campaigns and keep improving the path from search to inquiry.

Start fresh, improve existing ads, or add Microsoft alongside your other campaigns.

How we manage your campaign

From search to inquiry.
Then learn and refine.

  1. 01

    Focus on the right searches.

    We shape targeting around your services and locations, and check where your ads appear.

  2. 02

    Make your offer stand out.

    We write and test ads that show why customers should choose your business.

  3. 03

    Make the next step work.

    We check your page, calls, forms, and tracking. Agreed small fixes are included; larger builds are quoted separately.

  4. 04

    Keep improving with feedback.

    We explain what’s working and what to improve next. Your feedback and available booking or sales records help us focus on useful inquiries.

Frequently asked questions

Your questions, answered.

Explore the FAQ hub
Where can Microsoft Search Ads appear?

Your ads can appear on Bing and search partners such as Yahoo and DuckDuckGo. Campaign settings can also allow other Microsoft network placements. We review where your budget goes and how those placements perform.

This service focuses on Search Ads. Other formats are discussed when they fit your goals. Microsoft controls approval and delivery; placements, lead costs, and sales are not guaranteed.

Read this answer in the FAQ hub
Do I need Google Ads first?

No. WaveHello can build your first Microsoft campaign or improve an existing account. If you already use Google Ads, suitable campaigns can provide a starting point. We adapt the ads and review Microsoft’s settings, budget, and tracking before launch.

Your business keeps its account and campaign history. Microsoft can stand on its own or run alongside your other advertising.

Read this answer in the FAQ hub
What will it cost to get started?

WaveHello reviews your offer, service area, existing setup, and goals before recommending a campaign budget and management scope. You see the proposed cost before work starts.

Ad spend is separate from management fees. You approve the advertising budget and changes to it. We do not promise a fixed lead cost or guaranteed sales.

Read this answer in the FAQ hub
Can you work with my current website?

Yes. WaveHello checks that the destination matches your ad, that calls and forms reach your team, and that tracking counts the intended action. Small website and form fixes can be included in the agreed campaign scope; larger builds are quoted separately.

Custom connections to your customer-management tools are scoped separately. Where matching records are available, we can use inquiry quality, bookings, or sales to guide improvements.

Read this answer in the FAQ hub
Do you use Microsoft’s newer AI advertising features?

When they fit the campaign, WaveHello can test features that expand relevant searches, vary ad messages, or select a useful website page. We review the settings and results against your goals and budget.

Availability and delivery depend on the account and campaign. These are paid advertising tools, separate from improving your unpaid visibility in AI answers.

Read this answer in the FAQ hub

Your next move

Let’s find your next
search opportunity.

Tell us what you want to promote. We’ll recommend a starting plan and agree on scope and cost with you.

Your account stays yours. You approve the budget and changes to it.
Ad spend is separate from management fees.