Google Search Ads for small businesses
We plan and manage Google Search Ads around your offer, customers, and budget.
Start your first campaign or improve the ads you already run.
Find the right fit
Search Ads work best when customers already look for what you sell. A clear offer and an easy way to contact or buy from you help make the most of that interest.
From search to customer
Connect a relevant search with a clear offer and an easy way to respond. Each step helps an interested person move closer to doing business with you.
The need
Someone looks for a service, product, or solution your business can provide.
The message
A relevant ad can show how your business meets that need and why it is worth a closer look.
The response
A clear page or contact option helps an interested person learn more and take the next step.
The outcome
Your team can answer questions, confirm the fit, and help an interested customer move forward.
What WaveHello handles
Get support from the first campaign plan through ongoing improvements, with decisions guided by your goals and what the results show.
We shape the campaign around what you want to promote, who you want to reach, and your budget.
Relevant keywords and clear ad copy help connect what customers search for with what you offer.
Campaign data and your team's feedback help us decide what to refine.
Clear ownership
Get campaign support while keeping control of the account and the work you approve.
Your business owns the Google Ads account and keeps control of its available history and settings.
You approve the campaign budget and changes to it.
You approve what is promoted, where ads may run, and when your team can respond.
The campaign is judged against the customers and outcomes that matter to your business.
What counts as progress
We review tracked ad responses alongside your team's feedback. Where matching records are available, we connect them with booked work or sales.
Support that fits
From a new campaign to ongoing management, choose the support your business needs. We agree on the work and budget before starting. Your plan can include:
Read Google’s Search campaign guidanceFrequently asked questions
Google Ads costs depend on the searches you target, your location, competition, and campaign performance. Separate the money paid to Google from management fees, website work, and tracking tools. A widely quoted monthly range is not a quote for your business.
Start with estimates for your actual keywords and service area, then work backward from the cost of acquiring a worthwhile customer. Compare a cautious scenario with a stronger one before choosing a test budget.
Read this answer in the FAQ hub$500 a month can fund a focused Google Search Ads test, but it is not enough for every service or market. At an assumed $5 average cost per click, $500 would buy about 100 clicks. At an assumed 5% click-to-inquiry rate, that means about five inquiries—not five customers or a guaranteed outcome.
Those figures are an illustration, not industry averages. If $500 is your entire marketing budget, subtract management and other costs before estimating traffic. Decide what the remaining spend can teach you without treating a small sample as proof that advertising works or fails.
Read this answer in the FAQ hubGoogle Ads can be worth it when they reach people looking for what you sell and the resulting customers contribute more than the full acquisition cost. They may be poor value when the searches are a mismatch, the website loses suitable visitors, or inquiries do not receive effective follow-up.
Measure qualified inquiries, customers, and the money left after delivering the work—not clicks or reported revenue alone. Include management, creative, and tracking costs. An attributed sale also does not prove the ad created a sale that would otherwise never have happened.
Read this answer in the FAQ hubYes. WaveHello can help with existing campaigns or build new ones around your offer, audience, and budget. Your business keeps ownership of its advertising accounts, with agreed access for management.
Management can cover Google Search, eligible Google Local Services Ads, Facebook and Instagram, or Microsoft Advertising. You do not need every channel. We select the work around your goals, and keep advertising spend separate from management fees.
Read this answer in the FAQ hubEither can be part of the problem, and the first step is to follow the customer's path. Check the searches or audiences bringing visitors, whether the landing page matches the ad, and whether calls or form submissions work and reach your team.
Also check what the campaign counts as a conversion. A click on a button is not necessarily a completed inquiry. Separate traffic quality, website usability, measurement, and follow-up before choosing what to change.
Read this answer in the FAQ hubLet's plan your next step
Whether you are starting fresh or want better results from existing ads, tell us about your business. We will help you choose a useful next step.
