SEO & AI search

WaveHello brings website search checks, business listing updates, content improvements, and ongoing AI-search research into one service. We agree on priorities and monthly scope around your business, then explain what changed and what comes next.

Setup, extensive content, and larger projects are quoted separately when needed. Basic SEO and AI-search readiness are already included at launch with a WaveHello website. Search and AI platforms decide what appears, so rankings and AI mentions cannot be guaranteed.

Read the full guideWhat Ongoing SEO & AI Search Visibility Includes

• See the website launch foundation
• Explore SEO & AI Search Visibility

Finding a business by its exact name is a different task from choosing nearby businesses for a service. For local results, Google considers relevance, distance, and prominence. Having a Business Profile does not guarantee that it will appear for every service search.

Check whether you are looking at Maps and Business Profile results or ordinary website results. Keep business details accurate and explain your services clearly on the website. Review the actual search and location before deciding whether the problem is your profile, your pages, or competition.

Read the full guideFound by Business Name, but Not by Service? What to Check

• Explore SEO and local search visibility

Sources: Google: factors in local ranking

An AI answer selects information for a particular question; one answer is not a fixed ranking of all businesses. Check whether your public pages clearly explain what you do and whether search tools can access them before drawing conclusions from a single prompt.

Build useful, specific information that supports real customer decisions. There is no special FAQ wording or markup that guarantees a mention. Track reported visibility and useful visits over time, alongside whether those visits become worthwhile inquiries.

Read the full guideWhy AI Search Might Mention a Competitor Instead of You

• Read how SEO and AI search fit together
• Explore AI search visibility

Sources: Google: optimizing for AI search

Not necessarily. A change in total traffic does not tell you which visitors were lost or whether the business is receiving less useful demand. Separate your important service pages from informational articles, then compare impressions, visits, and inquiries.

Steady inquiries do not prove everything is healthy either. Check their quality and source, whether tracking changed, and whether the comparison covers a similar season. Diagnose the change before commissioning a redesign or more content.

Read the full guideSEO Traffic Is Down but Inquiries Are Steady. Is That a Problem?

• Keep search visibility and business results distinct
• Choose between improvements and a rebuild
• Check inquiry quality, not just quantity

A public FAQ can answer questions people research and connect them to the services and guides that explain more. Its value is the useful information—not the FAQ label itself. Give each topic a clear purpose and use ordinary links so people and search tools can find the answers.

Do not make many near-identical pages for different phrasings of the same question. Google no longer displays FAQ rich results. Clear answers can still be useful, but neither publication nor structured data guarantees indexing, placement, or AI citations.

Read the full guideBuild an FAQ People Can Find, Use, and Trust

• Browse all FAQ topics
• Preserve discovery when a website changes

Sources: Google: FAQ rich-result retirement

llms.txt is a proposed, plain-text reading guide that points an AI-capable tool to useful site resources. It can help an agent that encounters and chooses to use the file. It is not a replacement for public service pages, a sitemap, or clear answers to customer questions.

We would first make the ordinary website accurate, accessible, and useful. Then we can add a concise agent-facing guide if there is a real route for a tool to discover and use it.

Read the full guideWhat Is llms.txt? What It Can—and Cannot—Do for AI Search Visibility

• Read the full llms.txt guide
• See WaveHello's reading guide

Sources: llms.txt proposal

No file can guarantee that outcome. Google currently says Google Search does not use llms.txt for rankings or its generative AI features. A file may still be useful to another tool that reads it, but that is a different claim.

For Google discovery, focus first on public, crawlable pages that explain your services, conditions, and evidence in language customers understand. Measure discovery, correct use, and inquiries separately.

Read the full guideWhat Is llms.txt? What It Can—and Cannot—Do for AI Search Visibility

• Understand the Google distinction
• Explore WaveHello search visibility work

Sources: Google: AI Search guidance