WaveHello resources

Clear answers. Better business decisions.

Practical guides and quick answers about websites, marketing, AI, and the tools you use every day.

Find your answer

A good place to start.

What’s on your mind?

Quick answerAdvertising

Do you create the ads, or do I need to supply them?

Read the answerClose answer

WaveHello creates custom ad graphics and copy, and adapts suitable photos or videos you already have permission to use. We agree on the creative work and formats as part of the campaign plan. New photography or video shoots are quoted separately.

We can work with an existing website or suitable in-platform forms and messaging. Custom connections to your customer-management tools are scoped separately. Ad formats and contact options depend on the campaign, account, and region. Meta controls approval and delivery; reach, lead costs, and sales are not guaranteed.

More on this question
Quick answerAdvertising

Should a Facebook or Instagram ad lead to my website, an instant form, or a message?

Read the answerClose answer

Choose the next step the customer needs and your team can support. A website can explain a considered offer; an in-app form can make an inquiry easier; messaging works when someone can answer promptly. The easiest action to count is not always the best business result.

Test that the chosen route works on a phone, that a real inquiry reaches the right person, and that the customer receives an accurate confirmation.

More on this question
Quick answerAdvertising

Can WaveHello manage the advertising accounts I already have?

Read the answerClose answer

Yes. WaveHello can start new campaigns or take over existing ones while preserving the account history your business controls. Your business keeps ownership of its advertising accounts, with agreed access for management.

We agree on the work and channel mix before starting. You approve the budget and material budget changes before they are applied. Advertising spend is separate from management fees.

More on this question
Quick answerAdvertising

My ads get clicks but not inquiries. Is the problem the ads or the website?

Read the answerClose answer

Either can be part of the problem. We look at who the ads reach, whether the page matches the offer, and whether calls and forms reach your team.

Small website and form fixes can be included in the agreed campaign scope. Larger builds are quoted separately. We also check that tracking counts the intended action, rather than treating every button click as a new inquiry.

More on this question
Quick answerAdvertising

Why are cheaper leads not turning into more customers?

Read the answerClose answer

A lower lead cost can still be poor value if fewer inquiries match your service, location, or buying needs. Compare the cost of a qualified inquiry and a customer—not only the cost of a submitted form.

Use the same definitions and reporting period when comparing campaigns. Ask your team why inquiries are not progressing: unsuitable requests, missed follow-up, price, timing, or something else. That distinction matters before increasing spend.

More on this question
Quick answerAdvertising

Why does my ad report show conversions I cannot match to bookings or sales?

Read the answerClose answer

A conversion is the action the account has been configured to count. It might be a call, submission, or another event—not a completed sale. Reporting dates and attribution rules can also differ from the records in your CRM.

First identify the counted action. Then compare the corresponding inquiry and business record using compatible dates. Keep inquiries, qualified leads, booked work, and paid revenue distinct so the report tells you what actually happened.

More on this question
Browse all frequently asked questions

A question of your own?

Tell us what you’re working through. We’ll help you find a practical next step.

Talk it through