Why does my ad report show conversions I cannot match to bookings or sales?
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A conversion is the action the account has been configured to count. It might be a call, submission, or another event—not a completed sale. Reporting dates and attribution rules can also differ from the records in your CRM.
First identify the counted action. Then compare the corresponding inquiry and business record using compatible dates. Keep inquiries, qualified leads, booked work, and paid revenue distinct so the report tells you what actually happened.
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