Clear answers. Better business decisions.

A public FAQ can answer questions people research and connect them to the services and guides that explain more. Its value is the useful information—not the FAQ label itself. Give each topic a clear purpose and use ordinary links so people and search tools can find the answers.

Do not make many near-identical pages for different phrasings of the same question. Google no longer displays FAQ rich results. Clear answers can still be useful, but neither publication nor structured data guarantees indexing, placement, or AI citations.

llms.txt is a proposed, plain-text reading guide that points an AI-capable tool to useful site resources. It can help an agent that encounters and chooses to use the file. It is not a replacement for public service pages, a sitemap, or clear answers to customer questions.

We would first make the ordinary website accurate, accessible, and useful. Then we can add a concise agent-facing guide if there is a real route for a tool to discover and use it.

No file can guarantee that outcome. Google currently says Google Search does not use llms.txt for rankings or its generative AI features. A file may still be useful to another tool that reads it, but that is a different claim.

For Google discovery, focus first on public, crawlable pages that explain your services, conditions, and evidence in language customers understand. Measure discovery, correct use, and inquiries separately.