Canonical public page: https://wavehello.ai/paid-advertising Evidence record: https://wavehello.ai/read/paid-advertising.evidence.json Site reading directory: https://wavehello.ai/read/index.txt This is a build-generated reading copy of the public main content. Navigation chrome, scripts, controls, form fields, and image pixels are omitted; authored image descriptions and diagram text are retained. Use the public page for interactive features. Links are source relationships, not endorsements or independent verification. [Home]() [Services]() [Marketing]() Paid advertising Paid advertising · Google · Meta · Microsoft # Put a clear offer in front of the right people—and keep control of the spend. Paid advertising shaped around your business goals. We plan and manage campaigns on the channels that fit your customers and budget. You own your ad accounts. You approve the budget. [Plan your advertising]() [Explore advertising channels]() Four paid channels ## Advertise where your customers search and spend time. Choose one channel or combine a few around your goals. You do not need to advertise everywhere. Active search ### Google Search Ads Reach people searching Google for services like yours. A good fit when customers already search for what you offer. [Explore Google Search Ads]() Eligible local services ### Google Local Services Ads Help eligible local businesses receive calls and messages from nearby customers. Availability depends on your service and location, and Google's approval requirements. [Explore Local Services Ads]() Build interest ### Facebook & Instagram Ads Introduce your business, explain your offer, and stay in front of potential customers on Facebook and Instagram. A good fit when showing what you offer can build interest and familiarity. [Explore Meta advertising]() Additional search reach ### Microsoft Advertising Reach people searching on Bing and Microsoft search partner sites. Another search option to consider alongside your audience, demand, and budget. [Explore Microsoft Advertising]() New or existing campaigns ## Launch your first ads. Or improve the ones you have. Whether you are starting fresh or looking for a better approach, the work begins with what you want to change. ### You are advertising for the first time Get help choosing where to advertise and building a campaign around your goals and budget. ### Your ads are not bringing the right inquiries Find opportunities to improve the targeting, message, and experience after someone clicks. ### You want to change providers Keep the accounts and campaign history your business controls while getting a fresh plan for what to improve. ### You cannot tell what the ads are achieving Compare ad responses with qualified leads and sales where matching follow-up records are available. Your business stays in control ## Your accounts. Your budget. Clear decisions. Get hands-on advertising management while keeping ownership of your accounts and a clear view of the work. ### You own your accounts Your business keeps its ad accounts, campaign data, and primary access. ### You approve the budget You approve the advertising budget and material budget changes before they are applied. ### You know the plan See what we recommend, who the ads will reach, and why it fits your goals. ### You can follow the results Understand what the ads are doing and what we recommend improving next. How management works ## From campaign plan to ongoing improvement. We handle the campaign work and keep you involved in the decisions that matter. 1. ### Plan around your goals Choose the message, audience, channels, and budget that fit what you want to achieve. 2. ### Prepare the campaign Set up new ads or improve existing ones, with tracking and a clear way for customers to respond. 3. ### Launch and manage Run the agreed campaigns, monitor spending, and refine the ads and targeting over time. 4. ### Review and improve Use campaign reports and available follow-up records to decide what to keep, change, or test next. See more than clicks ## See how ad responses connect to business results. Compare campaign activity with qualified leads, bookings, and sales where matching records are available. Use that insight to guide what you improve next. 01 · Ad responses ### What the ad platform reports 02 · Business results ### What your follow-up records show 03 · Campaign improvements ### What to keep, change, or test next What we can manage ## Advertising support shaped around your business. From setup to ongoing management, choose the support you need. We agree on the work and channel mix before starting. - Campaign strategy shaped around your goals, customers, and budget - New account setup or a transition from your current provider - Campaign setup, targeting, ad copy, and creative direction - Review of the pages and forms people reach from your ads - Ongoing campaign adjustments and spending reviews - Reporting that compares ad responses with business results where matching records are available Frequently asked questions ## Your advertising questions, answered. [Explore the FAQ hub]() Can WaveHello manage the advertising accounts I already have? Yes. WaveHello can help with existing campaigns or build new ones around your offer, audience, and budget. Your business keeps ownership of its advertising accounts, with agreed access for management. Management can cover Google Search, eligible Google Local Services Ads, Facebook and Instagram, or Microsoft Advertising. You do not need every channel. We select the work around your goals, and keep advertising spend separate from management fees. [Read this answer in the FAQ hub]() My ads get clicks but not inquiries. Is the problem the ads or the website? Either can be part of the problem, and the first step is to follow the customer's path. Check the searches or audiences bringing visitors, whether the landing page matches the ad, and whether calls or form submissions work and reach your team. Also check what the campaign counts as a conversion. A click on a button is not necessarily a completed inquiry. Separate traffic quality, website usability, measurement, and follow-up before choosing what to change. [Read this answer in the FAQ hub]() Why are cheaper leads not turning into more customers? A lower lead cost can still be poor value if fewer inquiries match your service, location, or buying needs. Compare the cost of a qualified inquiry and a customer—not only the cost of a submitted form. Use the same definitions and reporting period when comparing campaigns. Ask your team why inquiries are not progressing: unsuitable requests, missed follow-up, price, timing, or something else. That distinction matters before increasing spend. [Read this answer in the FAQ hub]() Why does my ad report show conversions I cannot match to bookings or sales? A conversion is the action the account has been configured to count. It might be a call, submission, or another event—not a completed sale. Reporting dates and attribution rules can also differ from the records in your CRM. First identify the counted action. Then compare the corresponding inquiry and business record using compatible dates. Keep inquiries, qualified leads, booked work, and paid revenue distinct so the report tells you what actually happened. [Read this answer in the FAQ hub]() [Advertising & lead quality]() Start with the campaign goal ## Tell us what you want your advertising to do. Tell us what you want to achieve and what you have tried so far. We will help you choose a place to start. [Plan your advertising]() [Explore all marketing options]()