Canonical public page: https://wavehello.ai/google-search-ads Evidence record: https://wavehello.ai/read/google-search-ads.evidence.json Site reading directory: https://wavehello.ai/read/index.txt This is a build-generated reading copy of the public main content. Navigation chrome, scripts, controls, form fields, and image pixels are omitted; authored image descriptions and diagram text are retained. Use the public page for interactive features. Links are source relationships, not endorsements or independent verification. 1. [Home]() 2. [Services]() 3. [Marketing]() 4. [Paid advertising]() 5. Google Search Ads Google Search Ads for small businesses # Reach people who are already searching for what you offer. We plan and manage Google Search Ads around your offer, customers, and budget. Start your first campaign or improve the ads you already run. [Plan your Search Ads]() [See if it fits]() - Your account - Your approved budget - Plain-English reporting Find the right fit ## Is Google Search Ads right for your business? Search Ads work best when customers already look for what you sell. A clear offer and an easy way to contact or buy from you help make the most of that interest. ### A good fit when - People already search for the service or product you sell. - You know which products or services you want to promote. - Your website, phone, or form gives interested people an easy next step. - Your team can respond to new inquiries and share what happened afterward. ### Worth improving before launch - Your offer needs a clearer message. - Calls or forms regularly go unanswered. - The page people would visit does not answer their basic questions. - You have not decided what you can spend on a test or how to review it. From search to customer ## Make it easy to go from search to choosing you. Connect a relevant search with a clear offer and an easy way to respond. Each step helps an interested person move closer to doing business with you. 1. The need ### A customer searches Someone looks for a service, product, or solution your business can provide. 2. The message ### Your ad explains the offer A relevant ad can show how your business meets that need and why it is worth a closer look. 3. The response ### They call, visit, or fill out a form A clear page or contact option helps an interested person learn more and take the next step. 4. The outcome ### Your team follows up Your team can answer questions, confirm the fit, and help an interested customer move forward. What WaveHello handles ## Search Ads planned, managed, and improved for you. Get support from the first campaign plan through ongoing improvements, with decisions guided by your goals and what the results show. 1. ### Plan around your business We shape the campaign around what you want to promote, who you want to reach, and your budget. - Decide which service or product to promote - Focus on the locations and times that fit - Choose the responses that matter to your business 2. ### Build campaigns that match the search Relevant keywords and clear ad copy help connect what customers search for with what you offer. - Organize keywords around your products or services - Reduce unrelated traffic with search exclusions - Check the page and contact options before launch 3. ### Improve from results Campaign data and your team's feedback help us decide what to refine. - Review spending, reported search terms, and tracked responses - Learn which inquiries are useful from your team's feedback - Refine keywords, ads, and settings as we learn Clear ownership ## Your account. Your budget. Your decisions. Get campaign support while keeping control of the account and the work you approve. ### Your account Your business owns the Google Ads account and keeps control of its available history and settings. ### Your budget You approve the campaign budget and changes to it. ### Your campaign focus You approve what is promoted, where ads may run, and when your team can respond. ### Your definition of a good lead The campaign is judged against the customers and outcomes that matter to your business. What counts as progress ## See which ad responses become real opportunities. We review tracked ad responses alongside your team's feedback. Where matching records are available, we connect them with booked work or sales. Did the right people contact you? Your team's feedback helps us understand which inquiries are useful and which miss the mark. Could your team help them? We look at whether the inquiries match the services, locations, and customers you want to reach. Did the inquiry move forward? Where matching records are available, we compare ad responses with qualified leads, bookings, and sales. Was the result worth the spend? Cost and available sales records help you decide where to keep investing or make changes. Support that fits ## Google Search Ads support shaped around your business. From a new campaign to ongoing management, choose the support your business needs. We agree on the work and budget before starting. Your plan can include: [Read Google’s Search campaign guidance]() - Campaign planning around your offer, customer demand, and budget - New account setup or improvements to an existing business-owned account - Keyword selection, ad writing, location targeting, and campaign settings - Review of the page, phone, form, or booking option used in the campaign - Ongoing review of spending, reported searches, and tracked responses - Comparison with bookings or sales where matching follow-up records are available Frequently asked questions ## Your Google Search Ads questions, answered. [Explore the FAQ hub]() How much do Google Ads cost for a small business? Google Ads costs depend on the searches you target, your location, competition, and campaign performance. Separate the money paid to Google from management fees, website work, and tracking tools. A widely quoted monthly range is not a quote for your business. Start with estimates for your actual keywords and service area, then work backward from the cost of acquiring a worthwhile customer. Compare a cautious scenario with a stronger one before choosing a test budget. [Read this answer in the FAQ hub]() Is $500 a month enough for Google Ads? $500 a month can fund a focused Google Search Ads test, but it is not enough for every service or market. At an assumed $5 average cost per click, $500 would buy about 100 clicks. At an assumed 5% click-to-inquiry rate, that means about five inquiries—not five customers or a guaranteed outcome. Those figures are an illustration, not industry averages. If $500 is your entire marketing budget, subtract management and other costs before estimating traffic. Decide what the remaining spend can teach you without treating a small sample as proof that advertising works or fails. [Read this answer in the FAQ hub]() Are Google Ads worth it for small businesses? Google Ads can be worth it when they reach people looking for what you sell and the resulting customers contribute more than the full acquisition cost. They may be poor value when the searches are a mismatch, the website loses suitable visitors, or inquiries do not receive effective follow-up. Measure qualified inquiries, customers, and the money left after delivering the work—not clicks or reported revenue alone. Include management, creative, and tracking costs. An attributed sale also does not prove the ad created a sale that would otherwise never have happened. [Read this answer in the FAQ hub]() Can WaveHello manage the advertising accounts I already have? Yes. WaveHello can help with existing campaigns or build new ones around your offer, audience, and budget. Your business keeps ownership of its advertising accounts, with agreed access for management. Management can cover Google Search, eligible Google Local Services Ads, Facebook and Instagram, or Microsoft Advertising. You do not need every channel. We select the work around your goals, and keep advertising spend separate from management fees. [Read this answer in the FAQ hub]() My ads get clicks but not inquiries. Is the problem the ads or the website? Either can be part of the problem, and the first step is to follow the customer's path. Check the searches or audiences bringing visitors, whether the landing page matches the ad, and whether calls or form submissions work and reach your team. Also check what the campaign counts as a conversion. A click on a button is not necessarily a completed inquiry. Separate traffic quality, website usability, measurement, and follow-up before choosing what to change. [Read this answer in the FAQ hub]() [Advertising & lead quality]() Let's plan your next step ## Tell us what you want your Search Ads to achieve. Whether you are starting fresh or want better results from existing ads, tell us about your business. We will help you choose a useful next step. [Plan your Search Ads]() [Paid advertising overview]() [Google Local Services Ads]() [Microsoft Advertising]()