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[Home](<https://wavehello.ai/>)    [Services](<https://wavehello.ai/services>)    [Marketing](<https://wavehello.ai/marketing>)    [Paid advertising](<https://wavehello.ai/paid-advertising>)   Google Local Services Ads

Google Local Services Ads

# Be found by local customers. Make it easy to get in touch.

WaveHello sets up and manages Google Local Services Ads for eligible service businesses. Reach people looking for help in the areas you serve.

Start with a new profile or improve the ads you already run.

 [Plan your Local Services Ads](<https://wavehello.ai/diagnostic?service=paid-marketing&focus=google-local-services-ads>)   [Check the fit](<https://wavehello.ai/google-local-services-ads#channel-fit>)

- Business-owned account
- You approve the budget
- Pay Google for leads, not clicks

Find the right fit

## Could Local Services Ads help your business?

Local Services Ads help eligible businesses connect with customers searching for local help. Availability depends on your service and location; Google makes the final approval decision.

### A good fit when

#### Your category and area are eligible

Google offers Local Services Ads for your type of work and the areas you serve.

#### Customers need local help

People search for your services in the locations where you want more work.

#### Your team can respond

Someone is ready to answer inquiries and help interested customers take the next step.

### Worth resolving before launch

#### Eligibility is uncertain

We review the fit before you pay for setup. If the channel is not available, another advertising option may suit you.

#### Inquiries go unanswered

A reliable way to respond helps you make more of the leads you pay for.

#### Your business details need updating

Accurate services, hours, contact details, and required credentials help customers and Google understand your business.

From channel to customer

## Let customers contact you directly from your ad.

Your profile helps people understand your services and get in touch. Calls are a direct route to your team, with messaging and booking options where available.

1. Search

  ### A nearby customer needs help

  Your ad can appear when someone searches for a service your business offers in their area.
2. Contact

  ### The customer chooses a provider

  They review your profile and use an available contact option to ask about the work they need.
3. Follow-up

  ### Your team takes the conversation forward

  Answer questions, confirm the fit, and help the customer arrange the right service.

What stays under control

## Focus your ads on the work you want.

Shape your profile, service areas, and budget around the customers you want to reach. Keep ownership of your account and control of the plan.

### The services you promote

Highlight the types of work your business offers and wants more of.

### The areas you serve

Focus your profile on the locations where your team works.

### Your approved budget

You approve the advertising budget and changes to it. We manage it around your services and availability.

### The inquiries you receive

Review whether leads match the work you want, using your team's feedback to guide improvements.

How management works

## From getting started to ongoing lead review.

Get help setting up your presence, managing the ads, and understanding the inquiries they bring.

1. ### Choose the right starting point

  We review your services, area, and goals to see whether Local Services Ads fit your business.
2. ### Coordinate verification

  We guide you through the business details and checks Google requires. Requirements vary by business type and location.
3. ### Prepare your profile and ads

  We set up your services, areas, hours, approved budget, and available contact options.
4. ### Learn from the inquiries

  We review leads and spending alongside your team's feedback, then refine the plan as we learn.

Agreed scope

## Local Services Ads support shaped around your business.

Start with setup, improve an existing account, or get ongoing management. We agree on the work before starting. Your plan can include:

- Eligibility and advertising-fit review
- Guidance through Google's verification requirements
- Business profile, service areas, hours, and contact options
- Budget setup and ongoing spending review
- Lead-quality review using your team's feedback
- Comparison with booked work where matching records are available

## See which inquiries turn into booked work.

We review Google's lead and spending reports alongside your team's feedback. Where matching follow-up records are available, we connect inquiries with bookings or completed work. Paying for a lead does not guarantee a job.

Use it the way it fits

## Start with the setup you already have.

### Keep your current website

Get Local Services Ads support without buying a new website or other services.

### Improve an existing account

Build on the account and history your business controls. We plan any provider handoff around the access available.

### Add follow-up support when useful

Connect lead handling with compatible tools where supported. Any extra integration work is agreed separately.

Google controls eligibility and placement. Local Services Ads are moving in phases to specialized pay-per-lead campaigns inside Google Ads. Available controls depend on your account's migration status, which we check before changing budgets or bidding.

  [Read Google's Local Services Ads transition guidance](<https://support.google.com/google-ads/answer/17213585?hl=en>)

Frequently asked questions

## Questions about local advertising?

  [Explore the FAQ hub](<https://wavehello.ai/faq>)

Can WaveHello manage the advertising accounts I already have?

Yes. WaveHello can help with existing campaigns or build new ones around your offer, audience, and budget. Your business keeps ownership of its advertising accounts, with agreed access for management.

Management can cover Google Search, eligible Google Local Services Ads, Facebook and Instagram, or Microsoft Advertising. You do not need every channel. We select the work around your goals, and keep advertising spend separate from management fees.

  [Read this answer in the FAQ hub](<https://wavehello.ai/faq/advertising#wavehello-ad-management>)

My ads get clicks but not inquiries. Is the problem the ads or the website?

Either can be part of the problem, and the first step is to follow the customer's path. Check the searches or audiences bringing visitors, whether the landing page matches the ad, and whether calls or form submissions work and reach your team.

Also check what the campaign counts as a conversion. A click on a button is not necessarily a completed inquiry. Separate traffic quality, website usability, measurement, and follow-up before choosing what to change.

  [Read this answer in the FAQ hub](<https://wavehello.ai/faq/advertising#clicks-without-inquiries>)

Why are cheaper leads not turning into more customers?

A lower lead cost can still be poor value if fewer inquiries match your service, location, or buying needs. Compare the cost of a qualified inquiry and a customer—not only the cost of a submitted form.

Use the same definitions and reporting period when comparing campaigns. Ask your team why inquiries are not progressing: unsuitable requests, missed follow-up, price, timing, or something else. That distinction matters before increasing spend.

  [Read this answer in the FAQ hub](<https://wavehello.ai/faq/advertising#cheaper-leads>)

Why does my ad report show conversions I cannot match to bookings or sales?

A conversion is the action the account has been configured to count. It might be a call, submission, or another event—not a completed sale. Reporting dates and attribution rules can also differ from the records in your CRM.

First identify the counted action. Then compare the corresponding inquiry and business record using compatible dates. Keep inquiries, qualified leads, booked work, and paid revenue distinct so the report tells you what actually happened.

  [Read this answer in the FAQ hub](<https://wavehello.ai/faq/advertising#reports-and-sales>)

 [Advertising & lead quality](<https://wavehello.ai/faq/advertising>)

Start with the business goal

## Let's help more local customers find you.

Tell us about your business and the areas you serve. We will help you decide whether to start or improve your Local Services Ads.

 [Plan your Local Services Ads](<https://wavehello.ai/diagnostic?service=paid-marketing&focus=google-local-services-ads>)

 [Paid advertising overview](<https://wavehello.ai/paid-advertising>)   [Google Search Ads](<https://wavehello.ai/google-search-ads>)   [Lead capture and routing](<https://wavehello.ai/custom-lead-forms>)